Becoming Elizabeth Arden the woman behind the global beauty empire

Large Print 2025

An acclaimed biographer examines the life of the woman who revolutionized the beauty industry and help women to embrace glamour by pioneering innovative approaches to marketing and advertising and a holistic understanding of health and beauty. Illustrations.

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Arden, Elizabeth, 1878-1966

Businesswomen United States Biography

Cosmetics industry United States

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Biographies Large print books

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ISBN:

9781420520644
1420520644

Edition:

Large print edition

Description:

975 pages (large print) : illustrations ; 23 cm
large print

Notes:

Includes bibliographical references (pages 915-967)

Contents:

Beginnings
The beauty culturalist
Changing the face of America
Building a national beauty brand
The new woman and the Arden look
An empire of health
The beauty of friendship
Fashioning the American woman
Exercising modern perfection
Inventing color harmony
More beginnings, and endings
Maine chances
Business savvy during hard times
Marketing value
New directions
War begins in Europe
Beauty and morale
"For beauty on duty"
The end of World War II
The horsewoman
"Beauty is power"
Maine chance Phoenix
Maine chance mania
Rounding out the fifties
The not-yet-swinging sixties

Control Number:

3371784

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