The Hidden Consumer Uncovering the Power of Health-Conscious Buyers.

When what she thought was a sinus infection lasted for three long years, Amy Graves knew something was wrong. What she found was that her body was hiding a secret-one that changed the way she shopped, ate, and interacted with food and products for the rest of her life. ????Amy is a member of the newest generation of consumers-hidden consumers-people with allergies, sensitivities, or other health-related concerns that influence their buying decisi...