The purpose of purpose : making growth the heart of your business
What's the purpose of corporate purpose? It is simpler than you might think. The days of mission-driven purpose are over. Saving the planet, fostering rights, showing the human side of your company -- these are merely table stakes for any business that wants to thrive in a caring world. But when it comes to your organization's purpose, the truth is, it is all about driving growth. In The Purpose of Purpose, bestselling author and renowned creativ...
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