After the idea : what it really takes to create and scale a startup

"Entrepreneurship expert Julia Austin has both experienced and observed that the differentiator between the startups that succeed and those that fail is operational excellence. Many entrepreneurs are great at the idea part but do not anticipate the details required to actually run and scale a new venture. After the Idea offers an accessible set of techniques for anyone determined to turn a great idea into a solid success"-- Provided by publisher.