The entrepreneurial personality Opportunities and risks for today's small business person The idea Putting together your team Your customer and your market Selecting your location Cultivating the right image for your business Finding seed financing Opening the door The pains of unbundling Second-tier financing The anatomy of a business plan Choosing a business structure Financial management How to pick a partner Buying an existing business Buying a franchise Tactics for retail businesses Tactics for service businesses Tactics for home businesses The secrets of success
