"Byron Preiss Visual Publications book." Includes bibliographical references (pages [352]-357) and index
Contents:
Robert Morris: America's first financier Cyrus McCormick's reaper and the industrialization of farming John D. Rockefeller and the modern corporation J.P. Morgan saves the company Henry Ford and the Model T Charles Merrill and the democratization of stock ownership David Sarnoff, RCA, and the rise of broadcasting Walt Disney and his family-entertainment empire John H. Johnson: finding the Black consumer David Ogilvy and the creation of modern advertising Ray Kroc, McDonald's, and the fast-food industry Joseph Wilson and the Xerox 914 American Express and the charge card Mary Kay Ash and her corporate culture for women Intel's microprocessor and the computer revolution Sam Walton, Wal-Mart, and the discounting of America William McGowan and MCI: a new world of telecommunications Turnaround at Harley-Davidson Kohlberg Kravis Roberts and Company and the leveraged buyout William Gates and the dominance of Microsoft
