Includes bibliographical references (pages 339-372) and index LSC 35.00
Contents:
Messing with the magic Starting in a garage Buzz but few $'s Prepping the Google rocket Innocence or arrogance? Google goes public The new evil empire? Chasing the fox War on multiple fronts Waking the government bear Google enters adolescence Is old media drowning? Compete or collaborate? Happy birthday Googled Where is the wave taking old media? Where is the wave taking Google? Media maxims