The conquest of cool : business culture, counterculture, and the rise of hip consumerism

Frank, Thomas, 1965-, author.

Book 1997

"While the youth counterculture remains the most evocative and best-remembered symbol of the cultural ferment of the 1960s, the revolution that shook American business during those boom years has gone largely unremarked. In this fascinating and revealing new study, Thomas Frank shows how the youthful revolutionaries were joined - and even anticipated by - such unlikely allies as the advertising industry and the men's clothing business." "In both...

Item Details & Discovery

Explore Topics & Themes:

Advertising United States History 20th century

Advertising and youth United States History 20th century

Consumer behavior United States History 20th century

Marketing United States History 20th century

Subculture United States

United States Social conditions 1960-1980

United States Social conditions 1980-2020

View technical details & catalog information

ISBN:

9780226259918
0226259919

Description:

287 pages, 19 unnumbered pages of plates : illustrations ; 24 cm

Notes:

Includes bibliographical references (pages 245-272) and index

Contents:

A cultural perpetual motion machine : management theory and consumer revolution in the 1960s
Buttoned down : high modernism on Madison Avenue
Advertising as cultural criticism : Bill Bernbach versus the mass society
Three rebels : advertising narratives of the sixties
"How do we break these conformists of their conformity?" : creativity conquers all
Think young : youth culture and creativity
The varieties of hip : advertisements of the 1960s
Carnival and cola : hip versus square in the cola wars
Fashion and flexibility
Hip and obsolescence
Hip as official capitalist style

LCCN:

97017556

Control Number:

69056

Additional Links:

Publisher description
Table of contents

View in Classic Catalog