How to make your website compete with the big boys The big picture. What makes a good website? ; Define your audience ; Make your keyword list Research and discovery. Borrow from the best ; Find your stats ; Gather up your feedback and do some tests ; Triage (Re)Design and (re)development. Nail your site's structure ; Write killer content ; Design to please ; Get personal ; Add revenue with ads ; Home your homepage, test your site, and go live! Marketing, search engines, and advertising. Rev up for Search Engine Optimization (beginner) ; Advanced SEO ; Start your (search) engines ; Get the word out to drive traffic up ; Web development toolbox
