Content rules : how to create killer blogs, podcasts, videos, ebooks, webinars (and more) that engage customers and ignite your business

Handley, Ann, 1963-

Book 2011

A one-stop source on the art and science of developing marketing content that people care about. This coverage is interwoven with case studies of companies successfully spreading their ideas online--and using them to establish credibility and build a loyal customer base.

Item Details & Discovery

Explore Topics & Themes:

Internet marketing

Social media

Web sites Design

Part of a Series:

New rules of social media series

View technical details & catalog information

ISBN:

9780470648285
0470648287

Description:

xxii, 282 pages : illustrations ; 24 cm

Notes:

Includes bibliographical references and index

Contents:

The case for content
The content rules
Insight inspires originality: who do you want to attract?
Who are you?
Reimagine: don't recycle: anatomy of a content circle of life
Share or solve; don't shill
Stoke the campfire
Create wings and roots
The care and feeding of fans
Attention B2B companies: This is the chapter you are looking for
A blog as a hub of your online content
If webinars are awesome marketing tools, why do most of them suck?
The single biggest secret to creating a compelling customer success story (Formerly known as a case study)
From dumpy to sexy: a FAQs makeover
Video: show me a story
Podcasting: Is this thing on?
Photographs: the power of pictures
Reynolds Golf Academy: Greensboro, Georgia
The Cool Beans Group: Greensboro, North Carolina
U. S. Army: Fort Knox, Kentucky: Fort Monroe, Virginia
AskPatty.com, Inc.: Thousand Oaks, California
Kadient: Lowell, Massachusetts
HubSpot: Cambridge, Massachusetts
Kodak: Rochester, New York
Boeing Company: Chicago, Illinois
Indium Corporation: Clinton, New York
PinkStinks: London, England
This isn't goodbye, and a gift for you

Control Number:

804414

Other Authors:

Chapman, C. C

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