What is in it for you? Clarify what you want from your business. Business spotlight: Trish Karter, Dancing Deer Bakery What will your business be known for? Provide your business with a purpose. Business spotlight: Shobha Tummala, My Shobha What doyou do best? Give yourself a job you enjoy. Business spotlight: Barbara Lynch, Barbara Lynch Gruppo Where do you go from here? Define a successful future for your business. Business spotlight: Teresa Chang, Teresa Chang Pottery Progress makes perfect : recognize the value of doing less. Business spotlight: Claudia Hanlin & Jennifer Zabinski, The Wedding Library Perfection is a trap : embrace experimentation. Business spotlight: Rebecca Kousky, Nest Enough is enough : learn to say no. Businessspotlight: Jen Mankins, Bird Don't go it alone : leverage the power of community In good company : advice from entrepreneurs included in the big enough company
