"Discusses the media treatment of social campaigns worldwide, including media coverage of causes such as natural disasters, AIDS, global warming, and how the media can affect these campaigns"--Provided by publisher.
Includes bibliographical references (page 43) and index
Contents:
Campaigning and the media Money talks Disaster! Raising the roof The right face A voice for the voiceless Sides to the story Conflicting causes Slow burn Straight talk The media as campaigner Making news Scare tactics Giving the people what they want? A bad light Taking on the media Make the media work for you
