Back to the future-what really works Turning a problematic media environment to your advantage Hard-nosed, tough-minded investing in media & marketing If you use mass ad media, make your ad dollars do more Taking it to the streets : neighborhood marketing strategies Getting your hands dirty : neighborhood marketing tactics Re-thinking the business you are in Inside your four walls The postman as your salesman : using the most reliable small business marketing media-direct mail Fools rush in : how to use-and how to waste dollars on-the internet & other technology-media The not so great outdoors-from billboards to lawn signs-getting more while spending less Publicity-free advertising brought to you by your local news media Come one, come all-to your marketing event : how to get or multiply large numbers of customers at blinding speed Profitable espionage : data mining, intelligence gathering and covert operations
