Apple brings back Steve Jobs / Adam Sashinsky How free shipping saved Zappos / Jennifer Reingold Why Samsung lets its stars goof off / Nicholas Varchaver At Johnson & Johnson, the shareholder comes last / Timothy K. Smith Why daydreaming pays off big at 3M / Geoff Colvin How Intel got consumers to love chips / David A Kaplan Jack's GE cathedral / David A. Kaplan Bill Gates decides to take a week off / David A Kaplan Softsoap's blocking decision / Brian O'Keefe Toyota pursues zero defects / Alex Taylor III Extreme customer service at Nordstrom / Geoff Colvin Tata takes the sting out of a painful situation / Geoff Colvin Boeing bets big on the 707 / Adam Lashinsky IBM's Operation bear hug / Adam Lashinsky Wal-Mart creates the 6 a.m. meeting / Hank Gilman Eli Whitney : Is your business in trouble? Pivot! / Geoff Colvin The HP way / David A. Kaplan Henry Ford doubles workers' wages / Alex Taylor III