Acknowledgements Introduction Recognize need to adapt Rule 1 Play your own game Rule 2 All failure is failure to adapt Rule 3 Embrace unacceptable wisdom Rule 4 F*** with the rules Rule 5 Stability is a dangerous illusion Rule 6 Stupid survives until smart succeeds Understand necessary adaptation Rule 7 Learning fast better than failing fast Rule 8 Plan b matters most Rule 9 Free radicals Rule 10 Think better together Rule 11 Get a kick-ass partner Adapt as necessary Rule 12 Never grow up Rule 13 Hierarchy is fossil fuel Rule 14 Keep the ball Rule 15 Swerve & swarm Rule 16 Get your ambition on Rule 17 Always the beginning Final words References Index
