Marketing your library : tips and tools that work

Book 2012

"In the current economic climate, most librarians recognize the critical importance of marketing as a means of self-preservation, largely accepting that the future of libraries requires marketing in order to increase library use and public perceptions of worth. This anthology offers practical insight on marketing techniques specifically designed for libraries"--Provided by publisher.

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Libraries Marketing

Libraries Public relations

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ISBN:

9780786465439
0786465433

Description:

ix, 221 pages : illustrations; 26 cm

Notes:

Includes bibliographical references and index

Contents:

The art of personal selling : techniques for library marketing / Wayne E. Finley
Brand management strategies for information services / Christine A. Olson
Developing and launching a successful library messaging campaign / Christina Stoll
Marketing principles : school libraries and beyond / Lesley S.J. Farmer
Marketing public libraries : an international perspective / Deborah Lines Andersen and David F. Andersen
Growing a culture of marketing : the Smith library experience / Rosalind M. Ram, Becky Lynn DeMartini, and Zoia Zeresa Adam-Falevai
Establishing the library in the cultural fabric of the community : ten tips for linking the library to the world / Barry K. Miller
Community outreach at the Goddard Space Flight Center Library / Kathleen Monaghan, Ann Marland Dash, and Bridget Burns
Low cost/no cost, high reward : successful programming in a difficult economy / Paul S. Edwards
Marketing small and rural public libraries / Michelle A. McIntyre and Melinda Tanner
Marketing our library through charitable causes / Anna Ercoli Schnitzer
Local heroes storytime generates "marketing gold" in community partnerships / Elisabeth Newbold and June Engel
Flaunt it if you've got it! / Karen J. Wanamaker
Your own best advocate : how to justify a media specialist's position / Melissa Purcell
Successful publicity for the 21st century library : blending traditional library marketing with recruitment to the profession / Sheila Smyth
Gaining coverage : connecting and communicating with the media / Anna Cangialosi and Sara Wedell
Interacting with other entities using social media / Michaela D. Willi Hooper and Emily Scharf
Blinding glimpses of the obvious : the simple things that will unleash your library's star power / Joanne King
Community outreach : downtown scavenger hunt and business holiday discounts / Mary Lou Carolan
The why, what, who, when, and how of library community partnerships / Jennifer L. Hopwood
Reaching out to the campus community through a student advocacy group / Cynthia M. Akers and Terri Pedersen Summey
Library services fair : putting friendly faces with valuable services / Kaley Daniel and Kimberly Vardeman
Selective (and subtle) marketing of library instruction / Mark Aaron Polger and Karen Okamoto
Lions and tigers and fairs, oh my! / Ramona Lucius
The crabby librarian : community icon and social media star / Melanie A. Lyttle and Shawn D. Walsh

LCCN:

2012004460

Control Number:

887149

Other Authors:

Gubnitskaia, Vera, 1960-
Harrod, Kerol, 1972-
Smallwood, Carol, 1939-

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