Contagious : why things catch on

Berger, Jonah.

Book 2012

Explore Topics & Themes:

Consumer behavior

New products

Popularity Economic aspects

View technical details & catalog information

ISBN:

9781451686579

Edition:

1st Simon & Schuster hardcover ed

Description:

viii, 244 p. : ill. ; 22 cm

Notes:

Includes bibliographical references and index

Contents:

Why things catch on
Social currency
Triggers
Emotion
Public
Practical value
Stories

LCCN:

2012034583

Control Number:

899991

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