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Contagious : why things catch on
Berger, Jonah.
Book
2012
Place Hold
Available
Availability: 14 of 15
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Contributor biographical information
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Publisher description
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Item Details & Discovery
Explore Topics & Themes:
Consumer behavior
New products
Popularity
Economic aspects
View technical details & catalog information
ISBN:
9781451686579
Edition:
1st Simon & Schuster hardcover ed
Description:
viii, 244 p. : ill. ; 22 cm
Notes:
Includes bibliographical references and index
Contents:
Why things catch on
Social currency
Triggers
Emotion
Public
Practical value
Stories
LCCN:
2012034583
Control Number:
899991
Additional Links:
Contributor biographical information
Publisher description
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