Introduction.:the risky business of life The evolution of risk : how our ancient biology distorts our dealings with sharks, snakes, and a changing world Living in a bubble : why rising seas and heart disease are hard to stop Suckers for a pretty face : how sex and love lure us to let down our guard Why we botch rare risks : the strange story of the big one September 11, katrina, and deepwater horizon The balancing act : the give and take game of driving and financial Collapses Losing control and gaining fear : small aircraft, fear of riding along, and conspiracy theories The story of vaccines and autism : why stories rule and statistics don't The thing we fear more than death: how our need to belong makes us Vulnerable to con men and dread public speaking What do cave diving, naked skydiving, and entrepreneurship have in common? : the delicate dance of risk and reward Living in a risky world