Introduction The emerging mindset : "Tradeable beta" The emerging tools : "The targetization of investing" The emerging industry model : "Fee-based advice" Future gazing : the ETF landscape in 2025 Mega trends : practical implications for investors Key features of an ETF Differences between an ETF and ETN Case study : Kal Salama, CIO, the headlands group Fundamentally weighted ETFs Case study : David Hultstrom, founder & CIO, financial architects LLC Growth & value investing with ETFs Case study : Wayne Connors, chief investment strategist, 3D Case study : King Lip, CIO, Baker Avenue Sector & industry based ETF investing Case study : Kim Arthur, CEO, main management Active ETFs vs. active investing using index-linked ETFs Case study : John Lunt, President & CIO, Lunt Capital management, Inc. Case study : Rich Bernstein, CEO, Richard Bernstein Advisors Low volatility and high beta ETFs VIX futures based exchange traded products (ETPs) Christian Wagner, Longview Capital Management Alternative and commodity etps Case study : vern sumnicht, ceo, isectors Leveraged and inverse ETFs Best practices from case studies Summary of ETF product insights ETF tax strategies : Robert Gordon, CEO, Twenty-first Securities Appendix References Important disclaimer