Breakthrough branding : positioning your library to survive and thrive

Walters, Suzanne.

Book 2013

Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion.

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Explore Topics & Themes:

Branding (Marketing)

Libraries Marketing

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ISBN:

9781555707668

Description:

xxii, 191 pages ; 28 cm

Notes:

Includes bibliographical references and index

Contents:

What is a brand?
Assessing your library brand
Developing your library brand
Defining a positioning strategy : why is it important to your library?
Understanding segmentation : selecting your target markets
Crafting a desired positioning strategy : achieving a distinctive difference
Positioning and marketing strategies : introduction to positioning and the marketing mix
Promoting your brand
Advocating for libraries

LCCN:

2013005134

Control Number:

946692

Other Authors:

Jackson, Kent, 1945-

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