Preface Introduction: eight keys to ending poverty Only business can end poverty "The poor are very different from you and me" What is poverty? What can government and philanthropy do? Why business is best equipped to fight global poverty Zero-based design and the bottom billions What to do before you launch your business The ruthless pursuit of affordability Zero-based design in practice : low-cost drip irrigation Design for the market Zero-based design in practice : a cautionary tale Design for scale Zero-based design in practice: safe drinking water for small villages Design for delivery the last 500 feet Building a mission-driven global business Opportunities abound It's your turn now Resources : takeaways and what we say to critics Notes Acknowledgments About the authors Index
