Big brands, big trouble : lessons learned the hard way

Trout, Jack.

Book 2001

Item Details & Discovery

Explore Topics & Themes:

Brand name products

Brand name products Management

Brand name products United States Case studies

Branding (Marketing)

Branding (Marketing) Management

Competition

Product management

Success in business

More in this Genre:

Case studies

View technical details & catalog information

ISBN:

0471414328

Description:

x, 223 pages ; 24 cm

Notes:

Includes index

Control Number:

96905

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