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"A book about how to use words in a way that is most persuasive"-- Provided by publisher.
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"-- Provided by publisher.
"From the author of New York Times bestsellers Contagious and Invisible Influence comes a revolutionary approach to changing anyone's mind"-- Provided by publisher.
"A book about how to use words in a way that is most persuasive"-- Provided by publisher.
" Jonah Berger is one of those rare thinkers who blends research-based insights with immensely practical guidance. I am grateful to be one of the many who have learned from this master teacher. " - Jim Collins, author Good to Great , coauthor Built to Last From the ...