While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew his...
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Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And...
Offers insight into the difficult nature of lasting change, presenting metaphorical illustrations of the conflict between the instinctual and the intellectual areas of the brain while sharing case stories of successful individuals and organizations.
Understanding numbers is essential - but humans aren't built to understand them. Chip Heath outlines specific principles that reveal how to translate a number into our brain's language. This book is filled with examples of extreme number makeovers, vivid before-and-after examples...
The bestselling authors of Switch and Made to Stick explore why certain brief experiences can jolt us and elevate us and change us -- and how we can learn to create such extraordinary moments in our life and work. The Power of Moments shows us how to be the author of richer exper...
Explains how to overcome natural biases and irrational thinking to make better decisions in work and life, drawing on extensive studies and research to outline specific strategies for enabling clear-headed thinking.
"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew hi...
Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas--business people, teachers, politicians, journalists, and others--struggle to make their ideas "stick." Why do some ideas thrive while others die? And...
"While human lives are endlessly variable, our most memorable positive moments are dominated by four elements: elevation, insight, pride, and connection. If we embrace these elements, we can conjure more moments that matter. What if a teacher could design a lesson that he knew hi...
NEW YORK TIMES BESTSELLER The instant classic about why some ideas thrive, why others die, and how to improve your idea's chances-essential reading in the "fake news" era. BONUS: This edition contains an excerpt from Chip Heath and Dan Heath's Switch . Mark Twain once obse...