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When Chris' best friend Annie loses her husband, Chris derives a scheme to memoralize him. The two women, along with some of their friends - all fiftysomething women - will make a nude calendar to raise money for the hospital where he died. The calendar becomes hugely popular. Ba...

Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion.

Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your ...