When Chris' best friend Annie loses her husband, Chris derives a scheme to memoralize him. The two women, along with some of their friends - all fiftysomething women - will make a nude calendar to raise money for the hospital where he died. The calendar becomes hugely popular. Ba...
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Libraries are enterprises that require an inherently complex approach to marketing. The authors encourage your to look at library marketing through a combination of branding, positioning, and promotion.
Branding provides a unique way for a library to distinguish itself: its identity, personality, and image. Drawing on five vividly unique case studies from libraries across the country, Breakthrough Branding: Positioning Your Library to Survive and Thrive shows how to mesh your ...
"A seductive page-turner" about a murderously ambitious cable-news star by the New York Times -bestselling author of Labor Day ( The New York Times Book Review ). Local weather reporter Suzanne Maretto craves nothing more than to transcend life at her suburban cable televisi...