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Drawing on more than a decade of new work, the authors demonstrate how to move beyond competing, inspire confidence, and seize new growth, discussing how to take an organization into an uncontested market space.
The Teenage Mutant Ninja Turtles face a new challenge when a canister of the mutagen slime that transformed them fifteen years ago falls into the hands of their enemy the Shredder.
In a book that challenges the typical entrepreneurial strategy, W. Chan Kim and RenéeMauborgne assert that tomorrow's leading companies will succeed, not by battling their rivals for market share in the bloody "red ocean" of a shrinking profit pool, but by creating "blue oceans"...